3 Steps to Creating the Ultimate Pitch Deck

If you are a startup looking for funding, at some point, you will need to have a pitch deck. Building a pitch deck can seem like a daunting task. If you stick to these simple steps, you will have a pitch deck guaranteed to wow any audience.

1. Stick to 8-10 Slides

Most startup experts will suggest not to make a pitch deck with more than 10 slides. This helps an audience stay engaged in your presentation and lose focus. Anything longer shows that you have trouble being concise and differentiating what is relevant information and what is not.

Some slides you should include are:

  • Title

  • Problem

  • Solution

  • Value Proposition

  • Competitive Analysis

  • Business Model

  • Financials

  • Market Size

  • Marketing Strategy

  • Team

2. Know Your Audience

Knowing your audience is crucial to building a successful pitch deck. Your startup's pitch deck will be very different when pitching to an investor, versus pitching to audiences at an event, or judges at a pitch competition. I often tell startups to have a pitch deck "slide bank" which allows them to pick and choose certain slides based on who they are pitching to. Be wary of all potential audiences before you pitch and go in doing your research.

3. The fewer words on a slide, the better

I cannot tell you how many times I have judged a pitch competition and had CEO's read full sentences off of slides. This makes me uninterested in what you are saying. As a startup, you should know your company like the back of your hand. The only information on your slides should be interesting graphics, bullet points, and numbers that help the audience understand your startup better.

Stick to these 3 simple steps and building a pitch deck for any audience will come easy.

One slide at a time, startups.


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